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Mann.digital
Music and creativeBritish Columbia2024

Navjoshh artist brand and digital system

Navjoshh is an independent BC music artist with releases across major streaming platforms. Mann.digital created a coherent visual and digital system to support audience growth, media conversations, and booking opportunities.

The challenge

What needed to change?

The music existed across streaming and social platforms, but the visual language was inconsistent and there was no central artist site or electronic press kit for media and booking outreach.

The approach

How did we solve it?

We developed the identity, colour, typography, graphic language, artist website, integrated streaming links, electronic press kit, and reusable social templates. The goal was a flexible system that could stay recognizable across releases and formats.

Services delivered

  • Artist brand identity
  • Website design
  • Electronic press kit
  • Social media templates
  • Streaming artwork direction
  • Fan journey planning

20+

Reusable social assets

2

Primary streaming platforms

Media-ready EPK

Press resource

Strategy behind the work

Three decisions that shaped the project

01

Create a system, not one release graphic

The visual identity had to support future music, social posts, press materials, and live opportunities without starting over each time.

02

Give industry contacts a direct path

The electronic press kit concentrates the bio, approved assets, music links, and contact context needed for media and booking decisions.

03

Keep fan actions simple

Streaming and artist information are organized around the next useful action instead of presenting every platform with equal weight.